NEW DEVELOPMENTS IN THE THEORY OF NETWORKS:FRANCHISING...

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NEW DEVELOPMENTS IN THE THEORY OF...

NEW DEVELOPMENTS IN THE THEORY OF NETWORKS:FRANCHISING ALLIANCES AND COOPERATIVES

Name: NEW DEVELOPMENTS IN THE THEORY OF NETWORKS:FRANCHISING ALLIANCES AND COOPERATIVES
ISBN: 9783790826159

Editor-mika Tuunanen, Editor-josef Windsperger, Editor-gérard Cliquet, Editor-george Hendrikse, edited by Mika Tuunanen, Josef Windsperger, Gérard Cliquet, George Hendrikse, International conference on Economics and Management Networks (EMNet)

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The theory of networks aims at developing theoretical views on the design and management of alliances, franchise chains, licensing, joint ventures, cooperatives, and venture capital relations. The current trend in economics and management of networks is twofold: First there is a strong tendency toward application of theoretical approaches developed both in organizational economics, strategic management and organization theory. The second trend refers to the development of more integrative views on networks. Especially, combining organizational economics, strategic management and relational vie

年:

2011

版:

2011

出版社:

Springer-Verlag Berlin Heidelberg

言語:

English

ISBN 10:

3790826154

ISBN 13:

9783790826159